The Story Behind the Brand
Founded in 2005 by Christiaan Ashworth and John Parker in Newcastle, UK, END. started from a shared passion for fashion, design, and art. The founders aimed to redefine retail by combining world-renowned brands, new designers, and an inclusive approach to fashion and culture. With a vision of making high-end style accessible, END. grew to become a leader in streetwear and luxury apparel.
END.’s Signature Identity
At its core, END. champions innovation and individuality, blending contemporary fashion with cultural narratives. The brand stands out for its curated mix of global labels, exclusive collaborations, and a forward-thinking retail model. From streetwear essentials to high-fashion staples, END. caters to a diverse audience seeking quality and style. Its cultural footprint extends beyond retail as it frequently hosts events and launches that celebrate artistic and community-driven projects, bridging the gap between fashion and lifestyle.
Diverse Product Offerings
END. specializes in a wide array of fashion categories, including menswear, footwear, accessories, and grooming products. Unique collaborations, such as its partnerships with Adidas, Salomon, and Stone Island, reflect its dedication to creativity and exclusivity. The store also features its own label, E by END., which complements its extensive lineup of premium brands like Comme des Garçons, Carhartt WIP, and Burberry.
Collaborative Projects
END.’s reputation for innovative partnerships is unmatched. Collaborations often celebrate cultural moments, such as its Adidas Velosamba cycling-inspired collection and limited-edition releases with luxury and streetwear brands. Events like the Salomon XT-6 sneaker launch and exclusive workshops further highlight the brand’s commitment to engaging its audience and fostering creativity.
Looking Ahead: END.’s Vision
END. is driven by a mission to unite fashion, community, and culture. It continually evolves its offerings to resonate with global trends while maintaining a strong connection to its roots. With plans to expand its retail presence and continue hosting culturally significant events, END. is set to remain a pioneer in modern fashion retail.
For more on END.’s offerings and cultural contributions, visit their official site.
