The Story Behind Pro Standard: A Melding of Sports and Luxury Fashion
Pro Standard is a pioneering brand that, since its inception in 2014, has managed to rework the juncture of sports culture and luxury fashion. The brainchild of Mike Harris, who has over two decades of experience in the licensed sportswear and headwear industry, the brand was born out of a desire to offer something different to sports enthusiasts and fashion-forward individuals alike. Based in New York City, the brand is deeply rooted in the dynamic and fast-paced world of urban sports culture. Harris envisioned Pro Standard as a brand that could combine the authenticity of licensed sports apparel with the premium quality and aesthetic appeal usually accorded to high fashion.
A Unique Brand Identity: Excellence and Innovation at Its Core
Pro Standard is an innovative brand that puts innovation and quality first in its identity. By using real leathers, suedes, and exotics, the brand manufactures sportswear items rather above the ordinary. Each piece is a statement of craftsmanship, function, and sleek combined with luxury. The commitment to premium quality allows this brand to cater to an increasingly broad audience, from avid sports enthusiasts to fashion-forward consumers who want statement pieces.
Other hallmarks of Pro Standard’s identity include cultural impact. The brand’s designs draw inspiration from sports heritage while embracing modern fashion trends with a purpose: to close the gap between the two worlds. The collaboration with the iconic leagues like NBA, NFL, and MLB makes it more culturally relevant as the products of Pro Standard find their places in the hands of worldwide fans.
Varied Product Range: Signature Items to Huge Collections
As diverse as its clientele, the product range at Pro Standard has come a long way. Pro Standard specializes in premium licensed apparel and headwear with an array of options for the expression of team pride and individual style. Signature pieces include the Moto Jacket and the Varsity Jacket, true representatives of the brand through detailed detailing and luxurious fabric, making it a pioneer in the sportswear category.
Besides the jackets that it is known for, the brand’s collections also include hoodies, tees, joggers, and caps, designed with a focus on comfort and style. Pro Standard blends functionality with an upscale aesthetic to make its products perfect for game day, a night out, or everyday wear.
Collaborations and High-Profile Partnerships
Hoop dreams aside, Pro Standard has been known not only for its high-quality products but also for the impact it creates with its collaborations. This year, during the NBA All-Star Weekend in Indianapolis, it was one of the headlines as it fitted out hip-hop mogul 50 Cent and Grammy-winning artist Jennifer Hudson. These types of collaborations furthered the brand’s influence in the fashion and entertainment industries, while its products proved to be head-turners across a wide range of audiences.
It has also collaborated with various athletes and influencers, thereby cementing its place in the sports and lifestyle sectors. Such partnerships have been critical in building Pro Standard as a brand for high-quality, fashion-forward sportswear.
Mission and Vision: Pioneering the Future of Sports Fashion
PRO STANDARD’s aim is to really shake the sportswear marketplace by offering unparalleled quality that’s put together with exciting and cutting-edge design. Looking into the future, the brand seeks to have expansions globally, create new lines of product categories, and will further continue its innovative ways of collaborations. By honoring these core values of excellence and authenticity, Pro Standard will maintain a leading edge in this athletic fashion moment.
As the brand has grown, it has continued to inspire a new generation of consumers who seek to express their individuality through style while celebrating their passion for sports. The journey for Pro Standard is far from over, and its commitment to innovation ensures it will remain part of the evolving landscape that is sports-inspired luxury fashion.
