Where It All Started
Globe was officially launched in 1994 in Melbourne, Australia by three brothers who were deeply connected to the local skateboarding scene. Stephen, Peter, and Matt Hill had already been involved in distributing skate gear across Australia through their company Hardcore Enterprises.
Their goal was to bring the global energy of skateboarding into the Australian market with products that reflected the needs of real skaters. This vision evolved into Globe, a brand that would combine high-performance skate footwear with a distinct lifestyle approach.
Their deep involvement in the sport and firsthand understanding of skater needs gave them an edge when building the brand. Globe started with shoes but quickly expanded into apparel and skateboards, gaining global attention for its quality, durability, and rider-led innovation.
What Defines Globe
Globe’s identity blends core skateboarding values with progressive design. The brand stands for authenticity, performance, and respect for skate culture’s roots. While grounded in the technical side of skating, Globe never lost touch with the creative and expressive energy that defines the sport.
Visually, the brand leans toward minimal but strong aesthetics. The clothing and shoes often combine classic silhouettes with technical upgrades, giving them a timeless look that still performs under pressure. Globe is known for creating gear that lasts and looks good doing it.
As a company born from within the skateboarding world, Globe avoids the trap of chasing trends. Instead, it focuses on gear that works, storytelling that connects, and a tone that speaks directly to skaters, surfers, and creatives around the world.
Their Place in the Culture
Globe has played an important role in shaping the modern identity of Australian skateboarding and boardsports culture. Through tours, video projects, and product innovation, the brand helped elevate local skaters onto the global stage.
It was one of the first Australian brands to earn worldwide credibility and trust among professionals. By staying committed to the sport and featuring real riders in its campaigns, Globe earned its place in both the industry and the subculture.
From skateparks to urban centers, its gear is worn by athletes who value function and authenticity. Globe is not just a fashion brand, it is a true part of the skateboarding ecosystem.
What They Make
Globe offers a wide range of skate shoes, apparel, and hardgoods. Their footwear is the core of the brand, engineered with features like durable outsoles, triple stitching, and shock-absorbing insoles that support impact-heavy skate sessions.
Signature models like the Motley, the Sabre, and the Tilt have been long-time favorites among skaters. These shoes combine clean design with technical performance, making them ideal for both skating and everyday wear.
In addition to shoes, Globe also designs street-ready apparel such as tees, jackets, beanies, and denim. Their skateboard decks and accessories are designed in collaboration with their global team of riders, ensuring every item reflects real experience on the board.
Projects and Creative Work
Globe is known for supporting rider-driven content and global tours. One of their most impactful contributions is the video series United by Fate, which showcased the talents of their pro team while elevating the standard of skate video production.
They have also worked on creative product collaborations with artists and skaters to produce limited edition shoes and apparel collections. Every project stays true to Globe’s identity by focusing on quality and skate functionality first.
Mission and What Lies Ahead
Globe’s mission is to support and equip modern skaters, surfers, and creatives with products that combine style and function. The brand also acknowledges its role in the global shift toward more sustainable practices.
In recent years, Globe has introduced eco-conscious collections featuring recycled materials, organic cotton, and low-impact production methods. Their goal is to reduce environmental harm while continuing to innovate in skate design and lifestyle fashion.
Looking forward, Globe will continue to evolve with the culture. It plans to stay independent, focused on real riders, and connected to the pulse of global boardsports. The future of Globe is rooted in the same principles that built it from day one, performance, authenticity, and forward-thinking design.
