The Story of Dime MTL
Dime MTL was founded in 2005 in Montreal, Canada, by a group of passionate skateboarders, including Phil Lavoie and Antoine Asselin. Originally created as a skateboarding collective, Dime focused on sharing skate videos that showcased their creative tricks and humor. As the collective gained a following, they ventured into creating apparel that reflected their skateboarding lifestyle and ethos. Today, Dime is recognized as one of the most influential independent skate brands in the world.
A Brand Built on Unique Identity
Dime MTL thrives on blending skate culture with irreverence and high-quality craftsmanship. Their designs are characterized by minimalist yet impactful logos, bold graphics, and playful reinterpretations of skateboarding culture. The brand’s motto is to celebrate skateboarding’s essence with a touch of humor, setting them apart from traditional streetwear labels.
Dime’s influence extends beyond skateboarding. They host the celebrated “Dime Glory Challenge,” a unique skate event known for its creativity and entertainment value. These challenges have solidified Dime’s position not just as a brand but as a cultural movement within the skateboarding world. Their ability to merge skate culture with fashion has brought them international acclaim.
Product Range: More Than Just Apparel
Dime MTL’s offerings include T-shirts, hoodies, and fleece jackets, often featuring bold Dime logos and skate-inspired designs. Their high-quality craftsmanship ensures both style and durability. Signature pieces, such as their logo-adorned pullovers and playful accessories like keychains and beanies, are staples in their collections.
In collaboration with brands like Vans, Asics, Reebok, and Adidas, Dime MTL has created exclusive sneakers and limited-edition collections. Their partnership with Vans, for example, resulted in shoes blending skate functionality with Dime’s signature aesthetic. These collaborations consistently sell out and further elevate the brand’s reputation.
Collaborations
Dime’s collaborations go beyond aesthetics, as they emphasize performance and creativity. Their projects with iconic brands, including Merrell and Asics, reflect the perfect marriage of Dime’s irreverent attitude with technical expertise. These partnerships highlight Dime’s ability to remain authentic while appealing to a global audience.
Vision and Future Direction
Dime’s mission is to celebrate skateboarding while delivering premium fashion with a playful twist. They aim to inspire their community with creativity and humor, ensuring the skateboarding spirit is at the forefront of everything they do.
Looking forward, Dime plans to expand its global reach while maintaining its Montreal roots. With more creative collaborations and innovative collections on the horizon, the brand is set to continue redefining the intersection of skateboarding culture and streetwear fashion.
To dive deeper into Dime’s journey and offerings, visit Boardertown’s detailed article.
