Origins and Founding History
Bogey Boys debuted in early 2021 with Grammy Award-winning musician Macklemore as company founder. Established in Seattle, Washington, the company grew internationally from Macklemore’s own personal admiration for style and golfing. Motivated by his desire to infuse individual style into golfing attire, he desired to look past the mainstream, generally traditional image that accompanied golfing. Starting from an individual passion project, out of this came a unique company with a mission to redefine golfwear into streetwear.
Unique Philosophy and Cultural Impact
Bogey Boys is built upon an ethos of craftsmanship, retro style designs, and an irreverent and refined mindset. The company believes that golf clothing does not have to be stodgy and non-experimental. Its aesthetic process is influenced by vintage apparel to a large degree, combining old-school 70s and 80s golf shapes with aggressive graphics and new silhouettes. Bogey Boys is all about free-expression and inclusivity and is an embodiment of Macklemore’s aspiration to make golf mainstream, cool, and inclusive.
This distinctive personality of a brand has graduated beyond golf courses and country clubs. It has migrated to mainstream streetwear as well as mass fashion consumers who can relate to its counter-cultured mindset. The end product is a cultural transformation that embraces individualism off as well as off the golf course.
Collections and Select Works
Bogey Boys offers a tightly edited collection of wearables and accessories which readily transfer from the golf course to everyday life. Collections include anything from polo tops, knit sweaters, and light jackets to tailored trousers and shorts. Key pieces include graphic, patterned cardigans and vintage-inspired track jackets that are readily identifiable by their block color schemes and heavy embroidery.
Aside from clothing, Bogey Boys also manufactures golf bags, headcovers, and caps but with an additional homage to that classic old-school look that encompasses the line as a whole. New product launches are all made with high-end materials, fusing playability with unique style that will appeal to golf professionals but not daunt lifestyle buyers.
Strategic Partnerships
Innovation is also one of Bogey Boys’ specialties. The company has been involved in bold collaborative projects with, most significantly, Adidas in making golf shoes that integrate performance Adidas designs with Bogey Boys classic style. The projects are indicative of the company’s desire to integrate performance sportwear with fashionable designs. They are also indicative of Bogey Boys’ impact in making contemporary golf wear trends and being capable of bridging markets within industries.
Vision, Purpose, and M-look-ing Forward
Bogey Boys came to us with one central mission: to reinvigorate golf style and extend its appeal to new, young, and non-traditional customers. Challenging golf traditions of who golfers are and who golfers need to be to play golf, Bogey Boys advocates for a less snobby golfing philosophy.
Years to come, there are no chances that somehow the company will fade away. With further product lines to add and further significant collab ventures to pursue, Bogey Boys will continue to make its mark at that cross between golf apparel and streetwear. With classic inspirations blended with modern swag, the company encourages experienced golfers and beginners to play golf — still keeping up with style at that. With its outlaw spirit, its abiding nostalgia, and its love of tearing down walls, Bogey Boys isn’t constructing a fashion brand; it’s constructing a new story about golf, one wardrobe at a time.
