A new cultural force has emerged: the hypebeast.
With their daring streetwear style and appetite for exclusive gear, hypebeasts have become the avant-garde trendsetters of youth culture.
But what exactly is a hypebeast?
In this article, we’ll unpack everything you need to know about this phenomenon, exploring the origins and aesthetics of these radical fashion trailblazers.
By the end, you’ll have seen for yourself how hypebeasts carved their own subculture that now massively shapes the streetwear landscape.
Let’s dive in!
What Does ‘Hypebeast’ Mean?
The term « hypebeast » was first heard in streetwear culture in the early 2000s.
It’s a mashup of « hype » – meaning the frenzy around exclusive gear – and « beast » – aka those who chase after hyped drops with beast-like intensity.
For hypebeasts, style is everything.
Their behaviors revolve around being ahead of the curve – knowing about drops before anyone else. Hypebeasts have a keen eye, obsessing over exclusive logos, collab tags, and any details that spark dialogue.
You can also spot a hype beast by their daring fashion choices. They’re all about mixing high fashion labels with streetwear, vintage with modern – anything to stand out.
This mindset is pretty unanimous with millennials and Gen Z, who tend to value individual self-expression. Hypebeasts chase pieces that help them achieve that uniqueness.
In short, hype beasts are all about copping and flexing the most coveted, limited-edition streetwear to stand out. For them, style is a form of self-expression and a way to gain respect.
At The Realest, we totally get the hype beast pursuit.
We appreciate the art of creating cultural icons out of fleeting trends, and we know the satisfaction of copping pieces that help you stand apart.
So consider us your allies here. We want to fuel your passion for fresh styles and celebrate what makes you, you.
Hypebeast Brands and Collaborations
For hypebeasts, flexing the hottest brands and collabs is a must.
These brands haven’t just driven the hypebeast scene – they’ve validated it as more than a passing fad. They’re the pillars of contemporary fashion and streetwear.
Let’s look at some heavy hitters in the game:
Supreme: This iconic NYC skate brand is hypebeast catnip. Their weekly drops and limited caps/hoodies are holy grails.
BAPE: The OG streetwear label is synonymous with hypebeasts rocking their signature shark hoodies.
Off-White: Virgil Abloh’s luxury streetwear brand has mastered hype through exclusive kicks and collab couture.
Palm Angels: Known for blending skate culture with high fashion irreverence, their pieces are prime hypebeast flexes.
Fragment Design: This sought-after label by Hiroshi Fujiwara has pioneered some of the most coveted collabs with Nike, Louis Vuitton, and more.
Yeezy: Kanye’s billion-dollar sneaker empire churns out the kicks that hypebeasts line up for days to cop.
All of these brands highlight exactly why our mission is what it is: to feed the hype by making fresh streetwear accessible.
We aim to empower your self-expression one fire fit at a time.
Join The Hypebeast Revolution with TheRealest
With every new thing we learn about fashion, we gain a new appreciation for how streetwear and culture collide, and this influential hypebeast movement shows that fashion isn’t static – it’s a vehicle for self-expression that evolves with each new drop.
By shopping our latest trends, you can flex the latest grails, stay on pulse with emerging trends, and rep the brands shaping the culture. Hypebeasts unite – it’s our vision and appetite for what’s next that pushes streetwear forward.
So come flex with us as we shape the future together. Unleash that inner hypebeast and let your passion run wild!
