The Origin and Growth of Palace Skateboards: The British Street Fashion Revolution
When you think about British people, you don’t associate street fashion with them. You would generally think that British people are classy aristocrat people who will wear clothes of luxury brands. So, it is almost impossible to think that a British street fashion company would become a brand in the market. However, one company has made the impossible, possible. The name of that company is Palace (Palace Skateboards).
You might think that the company has stayed away from the British taste to create a more Americanised version of street fashion and that is why they became successful. But, if you are thinking this, then you are wrong. Palace Skateboards not only kept the British flair in their designs but also added their unique style and creative designs. And, the British element they in their street clothing elevated the brand to newer heights opening them up to new and unexplored markets.
A company cannot reach the heights that Palace Skateboards reached by catering to the needs of a particular sector of customers. They have to expand their reach. However, when you think about street fashion, you don’t that is possible. So, how did Palace Skateboards reached such heights? Also, how did the journey of this global street fashion juggernaut begin? Here is a piece on the origin and growth of Palace Skateboards which revolutionised British street fashion.
What is the Origin Story of Palace Skateboards?
Palace Skateboards started in London in 2009. It was founded by Lev Tanju, who loved skateboarding and wanted to create clothes for skaters like himself. Lev named the brand « Palace » after the skatepark in London where he and his friends spent a lot of time skating.
In the beginning, Palace was just a small shop selling skateboards and clothes. But it quickly became popular among skaters for its cool designs and high-quality gear. Palace’s logo, which looks like a palace with a triangle on top, became a symbol of the brand’s unique style.
As Palace grew, it opened more stores in cities around the world like New York, Los Angeles, and Tokyo. The brand also started collaborating with big companies like Adidas and Reebok, which helped Palace become even more famous. Today, Palace Skateboards is known worldwide for its bold designs, British attitude, and its love for skateboarding culture.
Early Years of Palace Skateboards
In the early years, Palace Skateboards was all about skate culture and creativity. Lev Tanju and his friends worked hard to make unique clothes and skateboards that stood out. Their designs were different from other brands, with bold graphics and a fun, rebellious style. People loved the brand’s attitude and started wearing Palace clothes not just for skating, but as a fashion statement.
Palace’s first shop was a small store in London, but it quickly became a cool spot for skaters and fashion lovers. The brand’s logo, a palace with a triangle on top, became a symbol of its edgy, streetwise image. Palace also started making videos that showed off their skateboarding skills and their cool clothes, helping to spread the brand’s popularity.
Even in those early days, Palace was all about staying true to its roots. The brand didn’t try to be like everyone else – it embraced its British heritage and its love for skateboarding. This authenticity is what set Palace apart and made it a favourite among skaters and street fashion fans around the world.
Global Expansion of Palace Skateboards
As Palace Skateboards became more popular, it started to expand beyond London and reach people all over the world. The brand opened stores in big cities like New York, Los Angeles, and Tokyo, where people could buy its clothes and skateboards. This helped Palace grow its fan base and become known internationally.
Palace also started collaborating with big companies like Adidas and Reebok to create special collections. These collaborations were a big hit and helped Palace reach even more people. The brand’s unique designs and cool collaborations made it a favourite among celebrities and fashion influencers, further boosting its global appeal.
Today, Palace Skateboards is known worldwide for its edgy, streetwise style and its love for skateboarding culture. The brand continues to grow and expand, but it always stays true to its roots, making clothes and skateboards that are unique, cool, and loved by skaters and trend lovers everywhere.
Cultural Impact of Palace Skateboards
Palace Skateboards has had a big impact on skateboarding and fashion culture. The brand’s bold designs and edgy style have inspired a new generation of skaters and fashion enthusiasts. Palace has also helped bring skateboarding culture into the mainstream, making it more accessible and cool.
One of the reasons Palace has become so popular is its collaborations with artists, musicians, and other brands. These collaborations have helped Palace reach a wider audience and stay at the forefront of fashion trends. The brand’s logo, a palace with a triangle on top, has become a symbol of street cred and style.
Palace Skateboards has also helped redefine what it means to be a skate brand. While skate brands were once seen as niche and underground, Palace has shown that skate culture can be mainstream and stylish. The brand’s success has paved the way for other skate brands to gain recognition and acceptance in the fashion world.
Legacy of Palace Skateboards
Palace Skateboards has left a lasting legacy in the world of street fashion and skateboarding. The brand’s unique designs, bold collaborations, and irreverent attitude have made it a cultural icon. Palace has inspired a new generation of designers and skaters to think outside the box and embrace their creativity.
One of Palace’s biggest contributions to street fashion is its ability to blend skate culture with high fashion. The brand has shown that skateboarding can be stylish and cool, paving the way for other skate brands to gain recognition in the fashion world. Palace’s logo, a palace with a triangle on top, has become a symbol of street cred and style, coveted by collectors and fans alike.
Palace Skateboards has also helped redefine what it means to be a successful brand. The brand started from humble beginnings in a small shop in London, but it has grown into a global phenomenon. Palace’s success is a testament to the power of creativity, authenticity, and staying true to your roots. As long as there are skaters and fashion lovers looking for something different, Palace Skateboards will continue to be a force to be reckoned with in the world of street fashion.
Final Thoughts
Finally, Palace Skateboards has made a huge impact on fashion and skateboarding culture. The unique style, bold designs, and collaborations of the brand have helped it become a global brand. Palace has inspired a new generation of skaters and fashion enthusiasts to express themselves creatively and embrace their individuality. As long as there are people looking for cool, edgy street fashion clothing, Palace Skateboards will continue to be a major player in the world of fashion.
