Origins and Evolution
In 1931, what is currently referred to as GQ emerged as Apparel Arts, which was an apparel-based magazine designed for the clothing trade. Its core readership was made up of wholesale buyers and retail sellers, and the idea was to provide useful information regarding men’s fashion and style. Almost immediately, it also became popular as a subscription magazine for retail consumers, and in 1933, Esquire was established. In 1957, Apparel Arts became a quarterly directed specifically to men themselves, and in 1958, it took the title of Gentlemen’s Quarterly. In 1967, the name was shortened to simply GQ, and in 1970, its publication frequency became monthly. In 1979, the magazine was acquired by Condé Nast. Under the direction of editor Art Cooper, GQ expanded its coverage beyond fashion to become a general men’s magazine competitive with Esquire.
Unique Voice and Impact
The essence of GQ is sophistication, style, and cultural importance. The magazine has been instrumental in the metrosexual revolution, with pictures of fashionably attired men and changing the definition of masculinity today. Besides fashion, GQ covers almost all aspects of life, such as politics, travel, entertainment, sports, technology, food and wine, fitness, health, and relationships. This wide array of topics has made GQ truly a lifestyle magazine for men.
Diverse Offerings
GQ is far more than just a simple fashion magazine. It has comprehensive coverage of food, movies, fitness, music, travel, sports, technology, and literature. Since 1996, GQ has run an annual “Men of the Year” awards ceremony honoring influential men from different areas. GQ is on digital media: creating online content, video programming, and social media presence to connect with people around the world.
Collaborations and Joints
Over the years, GQ has engaged in various partnerships and collaborations that have enhanced its brand and publications. The magazine has partnered with renowned photographers, writers, and designers to produce quality editorial content. One such initiative was the establishment of the quarterly offshoot GQ Style in 2016, headed by then-style editor Will Welch, which gave more prominence to fashion and style.
Future of the Brand
The mission of GQ is to provide men with provocative and enlightening content on fashion, culture, and lifestyle. The magazine aspires to be a source of inspiration and information that will help the readers navigate the challenges of modern life with style and confidence. Looking to the future, GQ remains fluid by embracing digital platforms, extending its global reach, and trying new content formats to stay ahead within the landscape of men’s lifestyle publications. The 2020 launch of the GQ Shop, comprising products designed by the magazine’s editors and art directors, is further evidence that GQ keeps innovating, finding ways to stay current with its readership.
