Brand Origins and History
Founded in 1986 by Pierre-Andre Senizergues, Etnies emerged from the passion of a skateboarder who wanted durable footwear that was both stylish and powerful. Founded originally in France, the brand obtained recognition in California, which is considered a hotbed of skateboarding culture, when Senizergues released the game-changing Natas pro-skateboarding shoe.
Designed for professional skateboarders, this iconic sneaker became instantly popular and set a platform for Etnies to rise to prominence within the skate scene.
Etnies wasn’t just about making shoes; it was born out of a personal need to fill a void in the market for performance shoes that could withstand the rigors of skateboarding. What started off as a small project bloomed into an internationally recognized brand that now reaches over 50 countries.
Brand Identity: Core Values and Cultural Footprint
Etnies’ identity is deeply rooted in the essence of skate culture. Innovation, creativity, and sustainability remain constant while embedding an insistence on servicing the true needs of its core: the athletes who live and breathe skateboarding. Its aesthetic blends the rebellious spirit of skate culture with a modern, forward-thinking approach, creating footwear and apparel that are both functional and stylish.
What has set the brand apart in fashion and sportswear is a commitment to sustainability. Etnies plants more than 2 million trees through its “Buy a Shoe, Plant a Tree” program, while the company works toward going carbon neutral by adapting eco-friendly manufacturing practices. CALIFORNIA APPAREL NEWS. With this kind of forward-thinking mentality, Etnies not only serves its community but also helps take care of the planet.
Etnies has created a great impact on the culture, influencing fashion in skateboarding and how other brands interact with their athletes and communities. This is not only in the product but also in the amplification of skate culture through sponsorship deals, collaborations, and community-based initiatives.
Product Range: Quality for the Lot of Skaters
Etnies has a wide range of shoes and apparel for skateboarders, bikers, and individuals living an active lifestyle. Iconic offerings such as Marana and Joslin are made durable and performance-oriented in nature, while the recent collaboration with Michelin shows the brand’s innovation in making shoes with grippy and long-lasting soles.
Away from shoes, Etnies has expanded its product line to include streetwear staples like tees, sweatshirts, and hats. The brand has remained true to its vision of making clothes both stylish and comfortable for the active individual. The broad range means that Etnies can cater to more than just athletes but also to those who would incorporate the brand’s style into their everyday wardrobe.
Collaborations and Partnerships
Over the years, Etnies has collaborated with renowned skateboard athletes and leading global brands to develop special-edition products that push design and functionality to new levels. This has resulted in collaborations with iconic skaters like Chris Joslin and Aurelien Giraud, bringing to life signature shoes just as tough as they are fashionable. The brand’s collaboration with Michelin that led to the development of advanced footwear technology is an indication of innovation.
Moving Forward: Etnies’ Mission and Future
As Etnies keeps growing, its objective has remained the same: to make high-quality products that will have a positive influence on the planet. With its commitment to sustainability, innovation, and community, Etnies can continue to push the boundaries of skateboard culture. The brand looks forward to extending its eco-friendly practices while continuing to create innovative, top-performing products for skateboarders all over the world .
While Etnies celebrates over three decades in the industry, its journey is far from over. With a strong foundation and an eye on the future, the brand remains committed to delivering products that inspire and empower skaters all over the world.
