The Roots of the Brand
Element was founded in 1992 by Johnny Schillereff in Atlanta, Georgia, driven by a dream to unite the skateboarding community and uphold ideals in creativity and ecology. First starting with skateboards, the company aimed to create products that vibed well with the spirit of skateboarding culture, truly rebellious while being artistic at the same time. It eventually line-expanded into lifestyle apparel and accessories, reflecting its commitment to self-expression and sustainability.
The core philosophy behind Element is the fusion of skateboarding, nature, and art. “Conscious by Nature” is an initiative that evidences environmental awareness. Recycled materials, organic textiles, and sustainable methodologies continue to be harnessed by the brand in a conscious bid to reduce its ecological footprint. By this, Element does not attract skaters only but also outdoor enthusiasts and eco-conscious consumers in their own right.
Element’s product portfolio runs deep and wide, from skateboards and casual wear to accessories targeting men, women, and children. Some of the most popular items include its iconic “Blazin” T-shirts and sustainable outerwear lines that ensure durability does not sacrifice style. The brand is focused on high-quality, responsibly sourced products that ensure longevity and appeal across diverse lifestyles.
Diverse Product Range
Element has been involved in a wide range of collaborations, teaming up with artists, designers, and organizations to produce unique, limited-edition collections. Such a strategy keeps the brand fresh and supports its connections with the broader creative communities.
Looking Ahead
As one of the original eco-conscious skateboard and fashion companies, Element strives to further its commitment to sustainability. With increased percentages of responsibly sourced materials in its products, along with the elimination of toxic chemicals, the brand is setting the benchmark for environmental stewardship in the industry. The future: Prospecting the growth of a worldwide community, while continuing to innovate in both skateboarding and sustainable fashion​.
It is a holistic approach that keeps Element at the forefront of performance, style, and environmental care all in one-a brand well positioned to shape the future not only for skateboarding but beyond.
