Chocolate Skateboards: A Harmony of Style, Culture, and Creativity
Chocolate Skateboards was established in 1994 as a part of the renowned Girl Skateboards. Founded by Mike Carroll and Rick Howard, the brand emerged in Torrance, California, at a time when skateboarding was undergoing significant cultural shifts. Chocolate was conceived to broaden the inclusive vision set forth by Girl Skateboards, creating a platform for a diverse array of voices and styles within the skateboarding community. The name “Chocolate” embodies a playful yet bold identity, becoming a symbol of creative expression within the skateboarding world.
Brand Identity & Culture
Rooted in creativity, diversity, and authenticity, Chocolate Skateboards is well-known for its striking designs and the artistic touch of Evan Hecox. The brand’s visual identity is iconic, featuring elements such as the “Chunk” logo and bold, urban-inspired aesthetics. Chocolate actively champions inclusivity, providing a voice for underrepresented communities in skateboarding. Over the past three decades, it has evolved into more than just a brand, becoming a movement that bridges skate culture with art and urban life.
Product Offerings
Chocolate Skateboards excels in offering high-quality skateboarding gear. Its main products include skate decks, apparel, and accessories. Signature items like the “Chunk Series” decks and reflective, laser-etched designs highlight the brand’s innovative approach to merging function with style. The product range extends to collaborations with artists and designers, producing limited-edition collections that captivate enthusiasts and collectors alike. Chocolate’s product line pays homage to its origins while embracing contemporary skateboarding trends.
Collaborations and Partnerships
The brand boasts a rich history of exciting collaborations, merging skate culture with the broader artistic and fashion worlds. Noteworthy partnerships include projects with the Herschel Supply Co. and unique artist-designed collections such as the “Loteria Series.” These collaborations underscore Chocolate’s dedication to pushing creative boundaries, ensuring the brand remains relevant and engaging.
What’s Coming Next
Chocolate Skateboards is dedicated to nurturing creativity, inclusivity, and innovation within the skateboarding community. As it approaches its 30th anniversary in 2024, the brand is looking ahead by introducing fresh designs, new professional skaters, and expanding its cultural influence. With a legacy of supporting skateboarding and the arts, Chocolate Skateboards continues to be a leader in defining the essence of being a skater today and into the future.
For more information about their history and current offerings, visit their official website: Chocolate Skateboards.
