Amiri, which was founded in 2014 by designer Mike Amiri from Los Angeles, California, has been rising in no time to the heights of the luxury fashion world. The brand combines the best of rock ‘n’ roll nostalgia with modern streetwear to bring out a peculiar style that clicks worldwide.
Beginnings and Growth
Born and raised in Hollywood, Los Angeles, Mike Amiri started his career making bespoke stage wear for various artists. This hands-on experience laid the groundwork for Amiri’s artisanal approach. In 2014, he showcased a capsule collection at Maxfield, a highly-acclaimed Los Angeles concept store, which marked the launch of his eponymous label.
Style that’s truly one-of-a-kind
Amiri’s creations are characterized by a keen eye for detail, mixing classic craftsmanship with contemporary streetwear elements. The brand is deeply rooted in the Californian way of life, drawing from the laid-back lifestyle and rock ‘n’ roll heritage that characterizes Los Angeles. This unique mix has drawn a loyal following among both fashion aficionados and celebrities alike.
Range of Products
Amiri provides a wide range of products, from ready-to-wear to footwear and accessories for both men and women. Distressed denim jeans, leather jackets, and graphic T-shirts are just some of the signature pieces that demonstrate the brand’s commitment to quality and style. Many collections feature hand-embellished details, testifying to the brand’s respect for artisanal craftsmanship.
Collaborative Efforts
The brand has also collaborated on major deals that combine fashion with other aspects of culture. For instance, Amiri partnered with contemporary artist Wes Lang on a collection that combined art and fashion, with Lang’s signature imagery appearing on the designs of Amiri. In addition, Amiri collaborated with the musician Bruno Mars. These highlight the deep connection that the brand has with the music industry as well.
Mission and Future Prospects.
Amiri redefines the meaning of modern luxury through the combination of traditional craftsmanship and contemporary design elements while remaining true to its Californian roots. The brand has continued to grow across the globe, with direct flagship stores in major global cities such as Beverly Hills, New York, Shanghai, and Tokyo. Moving forward, it is committed to innovation and collaboration within diverse creative fields, further securing its position within the luxury fashion world.
The story of how Amiri grew from an L.A.-based startup to a globally recognized luxury brand is a story about individuality, a one-of-a-kind fusion of rock ‘n’ roll with contemporary streetwear, to satiate a wide and varied audience.
