The Foundations of Superior Quality
In 1947, twin brothers Henry and Arthur D’Angelo founded what would eventually become ’47 in the bustling heart of Boston, Massachusetts. These brothers, who had emigrated from Italy with a shared entrepreneurial dream, began their journey by selling sports memorabilia outside Fenway Park, the beloved stadium of the Boston Red Sox. Their initial endeavor, known as Twins Enterprises, aimed to serve the rapidly growing community of sports enthusiasts in post-World War II America. Starting as a modest operation, the business gradually expanded, earning acclaim for its unwavering dedication to both quality and authenticity. The year 2010 marked a significant transformation as the company rebranded itself as ’47, ushering in a new era that blended its storied past with a contemporary lifestyle approach.
A Tradition of Elegance and Enthusiasm
’47’s brand essence is an effortless amalgamation of heritage, skilled craftsmanship, and modern design. The company prides itself on producing items that not only celebrate the spirit of sports but also align with current aesthetic trends. Core values such as authenticity, high quality, and community are evident in every product. The brand’s dedication to maintaining sports culture while welcoming innovation has turned it into a symbol of timeless elegance. By bridging the gap between sports and fashion, ’47 has built a worldwide audience that appreciates individuality and team spirit.
The Artistry of Superior Craftsmanship
’47’s diverse range of products demonstrates its capability to cater to various customer tastes. Its iconic headwear, including the ’47 CLEAN UP and ’47 MVP caps, is celebrated for its excellent craftsmanship and widespread appeal. These items are loved for their comfortable fit and classic yet flexible designs. In addition to headwear, the brand offers a broad selection of apparel, such as t-shirts, hoodies, and jackets, which mirror its sports heritage while keeping pace with modern fashion trends. Accessories further enrich the brand’s offerings, allowing fans to display their loyalty in unique and stylish ways. By partnering with major sports leagues such as the NFL, MLB, NBA, NHL, MLS, and NCAA, ’47 has firmly established itself as a leader in sportswear.
Collaborative Ventures That Transcend Boundaries
Strategic collaborations have played a crucial role in boosting ’47’s visibility and extending its influence. The brand’s partnership with Carhartt in 2018 combined two legendary names to create a line of NFL headwear that melded rugged durability with sports aesthetics. In 2015, ’47 entered the international soccer market through a partnership with Liverpool Football Club, producing co-branded merchandise that resonated with fans globally. More recently, its collaboration with NASCAR broadened its portfolio, offering high-quality headwear and apparel to motorsport aficionados.
A Forward-Looking Vision
At its core, ’47 is driven by a mission to honor the rich traditions of sports while encouraging individuality through fashion. The brand’s commitment to quality and innovation ensures its products remain relevant and treasured across different generations. Following its acquisition by New Era in 2024, ’47 is well-positioned for continued growth, utilizing synergies to enhance its product offerings and expand its global presence.
With an unwavering commitment to respecting the past while embracing the future, ’47 continues to influence the intersection of sports culture and fashion, presenting a dynamic vision that appeals to a varied and loyal audience.
