Palace Skateboards was started in London back in 2009, emerging from the city’s vibrant skateboarding scene, by Lev Tanju. Tanju was driven to produce a brand that really fitted with the culture and lifestyle surrounding skateboarding. The word “Palace” seems lofty and ironic, taking away all the grittiness commonly attributed to skateboarding and applying an aristocratic label.
Unique Brand Identity
Palace is known for its irreverent humor, bold graphics, and a signature style that blends British road culture with skate culture. The core values of this brand spell out authenticity, innovation, and rebellion. Its unique identity is underlined by the iconic “Tri-Ferg” logo, a Penrose triangle which has become synonymous with the brand. This company’s impact on culture extends beyond just skateboarding, into global fashion and streetwear. Collaborations with artists, designers, and other brands have strengthened its position as a cultural trendsetter.
Diverse Product Line
Palace provides a wide variety of products, from skateboards and clothing to accessories. Some key items include graphic tees, hoodies, and caps with the Tri-Ferg logo and other unique designs. Products range from casual streetwear to technical outerwear that appeals to both skateboarders and fashion enthusiasts. Many seasonal collections introduce creative designs and fun graphics, really showing how Palace is committed to creativity and quality.
Notable Collaborations
Some of the key collaborations in which Palace has taken part have involved teaming its signature style with other popular brands. From Adidas and Reebok to Ralph Lauren, special collections that have mixed skate culture with classic fashion have emerged from these partnerships. These collaborations often result in co-branded clothing and shoes and are well-received by a large public, adding to Palace’s reputation in the fashion industry.
Mission and Future Vision
Palace’s mission lies in providing authentic skate products while pushing the boundaries in streetwear fashion. Keeping true to its roots deeply embedded in skate culture, yet broadening its impact in greater fashion, Palace continues toward a bright future. Going forward, Palace will continue its pathway of innovative designs and strategic collaborations solidifying its role as the leading influence in both the skateboard and fashion communities.
With its ever-changing approach and commitment to core values, Palace Skateboards has been able to carve a niche that’s making a lot of waves through both industries. But with an assured future, even more exciting things are still in store for this brand that seems to push the envelope in style and culture.
