Foundations and Growth: The Story of HUF
HUF, founded in 2002 by professional skateboarder Keith Hufnagel, was initially opened as a boutique in San Francisco’s Tenderloin district. It was out of a vision to bring together respected skate, streetwear, and sneaker brands that Hufnagel opened a haven which oozed his deepest passion for skateboarding and street culture.
The Spirit of HUF: A Unique Brand Identity
HUF embodies the great qualities of skateboarding, streetwear, and sneaker culture, embracing individuality and self-expression. The brand collaborates with artists, designers, photographers, musicians, and more unlikely taste-makers to create a global community of unique skateboarders and brand ambassadors.
A Range of High-End Products
From premium clothing and footwear to the finest skateboarding paraphernalia, HUF has it all. From graphic tees, hoodies, and accessories, signature pieces exude a certain style and craftsmanship true to the brand.
Creative Collaborations That Define the Culture
HUF has further cemented its standing with notable collaborations-ranging from lauded heritage brands to artists. Notable collaborations include the HUF x Nike Air Max 1 and a specific artistic collaboration with Haroshi, demonstrating innovative approaches from the brand in milestone anniversaries of their own, such as its 20th anniversary.
Vision and Future: Continuing a Legacy
HUF continues to create high-quality products that bring together skateboarding, streetwear, and sneaker culture while encouraging a community of creative self-expression. Remembering the life and legacy of its founder, Keith Hufnagel, the brand strives to inspire future generations and maintain its position as a trailblazer in culture.
