New Era Cap Company was founded by Ehrhardt Koch in 1920 and is based in Buffalo, New York. Now an international lifestyle brand rooted in an authentic sports heritage and a passion for baseball and fashion, New Era is.
History and Success
Ehrhardt Koch founded New Era, using his experience in the hat industry, with a vision to manufacture premium caps combining fashion and functionality. Fashionably styled Gatsby-style caps were their initial product offerings, and those earned the company fame rather quickly and created a base for their further success.
Change of Brand Direction
In these years, New Era has carved its niche with a perfect blend of dedication to quality, authenticity, and style. With a befitting meld of sporty heritage and modern-day fashion, the look appeals en masse worldwide. New Era exceeds beyond sports in touching various aspects in culture-proof that it is a symbol for the expression of one’s personality and style.
Porducts & Models
New Era’s product line has spanned products from headwear to apparel. Arguably included among the most iconic of these is the 59FIFTY fitted cap launched in 1954, whereby it has set the pace for other brands regarding quality and style. Aside from fitted hats, New Era designs snapbacks, adjustable hats, and a clothing line comprising tees, hoodies, and jackets that keep both the sports world and fashion trends happy.
Partnerships
With various deals through different sports leagues, fashion designers, and cultural icons, the company has reached across-the-board appeal these past years. Some major collaborations include exclusive rights to on-field, sideline, and on-court headwear for games within Major League Baseball, the National Football League, and the National Basketball Association games. It has propelled New Era into history as the only brand in all of sports to hold that distinction.
Mission and Future
New Era remains consistent in innovation, quality, and authenticity, stirring individuals to express themselves. As part of its furtherance and strategy for even more market presence and product offering, the latest addition to New Era was an acquisition of sports lifestyle brand ’47. This combination positions the combined entity to hit roughly $2 billion in revenues a year as New Era is in the wake of its 105-year anniversary.
