The History of New Balance
The Humble Beginning: New Balance came into being in 1906 in Boston, Massachusetts, and was christened “New Balance Arch Support Company.” Business partners William J. Riley and Arthur Hall made a venture to change the world regarding comfort and healthy foot care. Riley, an immigrant from the UK, was definite that his shoes would make the lives of the common laborer at work a little easier on account of unparalleled comfort due to the excellent arch support. He decided to call it “New Balance,” observing how chickens perched their feet in perfect balance, as he applied the same principle to an in-shoe insert of unique design. And so, New Balance was born-to couple innovation with comfort for the working man and the sportsperson alike.
A Brand Rooted in Values
Principled Brand: New Balance is all about authenticity, performance, and style that is timeless. Behind every brand, the core values of premium craftsmanship, comfort, and novelty have formed a characteristic among the mass of athletic wear brands. While most other brands plug into flash and dash in advertisements, New Balance upholds substance over style when it comes to manufacturing shoes for casual users and high-performance athletes alike. The minimalist design combined with high functionality really appeals to many demographics, making this brand a favorite not just among runners but also in streetwear communities. Cultural relevance probably underlined the enduring popularity of New Balance from marathoners to fashionistas.
Wide Product Selection
New Balance has an extremely wide product portfolio, with several very iconic sneakers contained within it. The 990, 574, and 327 could be the signature models-positioning New Balance for performance combined with daily life. The company has long been synonymous with its very characteristic “N” logo and extremely comfortable shoes. Besides shoes, New Balance offers a range of apparel and accessories, from casual wear to athletic performance. From running shoes to walking sneakers, to performance wear and lifestyle, New Balance does it all for those requiring quality gear that marries both form and function.
Deals in Collaboration and Cultural Relevance
New Balance has extended its tentacles by collaborating with stellar designers, celebrities, and strong brands. This has really put New Balance right at the epicenter of the world of fashion and streetwear. From working with Jaden Smith and Aimé Leon Dore, to even a luxury fashion house such as Casablanca, these solid, in-high-demand, limited-edition releases merge New Balance’s iconic design with a unique, creative element. This has sealed New Balance’s position as one of those brands for which cultural relevance, innovation, and pertinence go hand in hand without ever forgetting its roots.
Staying True to the Mission
At the heart of New Balance’s mission is an unwavering passion for quality, performance, and unrelenting innovation. Convinced that the irreversible commitment to manufacturing excellence and retaining the lion’s share of its production in the United States and the United Kingdom, New Balance promises that it is committed to investing in sustainable manufacturing practices and leading-edge technologies in delivering style and functionality into the future. From traditional craftsmanship to innovative creation, New Balance never stops but moves toward new releases and collaborations that instigate athletes and fashion lovers from everywhere in the world.
