Brand Origins
XLARGE was established in November 1991 by Eli Bonerz and Adam Silverman. The duo, inspired by their backgrounds in architecture and a passion for urban culture, created the brand to reflect the vibrant street culture of Los Angeles.
The brand’s first store was located on Vermont Avenue in Los Angeles, a city known for its fusion of music, skateboarding, and art. XLARGE aimed to capture the essence of 1990s LA street culture and bring it to a global audience. The brand emerged at a time when streetwear was evolving into a cultural movement, and XLARGE played a pivotal role in shaping this narrative.
Brand Philosophy
At its heart, XLARGE embodies individuality, creativity, and authenticity. The brand’s aesthetic draws from diverse influences such as vintage workwear, skate culture, mid-century design, and the club scene. XLARGE’s designs are characterized by bold graphics and its iconic Gorilla logo, which symbolizes strength and originality.
XLARGE is more than just a fashion brand—it’s a cultural force. Early collaborations with prominent figures like Spike Jonze and Kim Gordon of Sonic Youth helped solidify its position in the streetwear scene. Celebrities such as Chloë Sevigny and Mike D of the Beastie Boys were among its early supporters, further amplifying its influence. XLARGE’s designs resonate with those who value self-expression and creativity, making it a staple in the global streetwear movement.
Product Offer
XLARGE’s product line includes graphic tees, hoodies, jackets, caps, and accessories, all showcasing its signature bold and playful designs. The Gorilla-logo sweatshirts and oversized graphic tees are among the brand’s most iconic items, loved for their timeless appeal.
The brand offers a diverse range of clothing and accessories for both men and women. Its collections blend classic streetwear staples with contemporary trends, ensuring a broad appeal that caters to both long-time fans and new customers.
Collaborations and Partnerships
XLARGE has a long history of collaborations that reflect its innovative spirit. The brand has worked with global artists and companies like DRAGON76, IUTER, and Akila, producing limited-edition capsule collections that blend unique artistic visions with XLARGE’s streetwear ethos. These partnerships expand its creative reach and strengthen its presence in the fashion industry.
Vision and Future
As the brand looks to the future, it aims to expand its global footprint, foster more collaborations, and prioritize sustainable practices. XLARGE is set to remain a cultural icon in the streetwear world, appealing to the next generation of fashion-forward consumers while preserving its rich heritage.
