Obey Clothing, established in 2001 by the highly regarded street artist Shepard Fairey, has combined art and fashion to create a brand that resonates with cultural and political relevance. From its roots in the skateboarding subculture, Obey has emerged as an international streetwear sensation, celebrated for its distinctive graphics and inspiring messages.
Beginnings and Growth
Obey Clothing originated in 1989 when Shepard Fairey, a student then at the Rhode Island School of Design, started the “Andre the Giant Has a Posse” sticker campaign. This was a guerrilla art project featuring the face of the wrestler and made people question their environment and the messages they received. This campaign was such a huge success that in 2001, Obey Clothing was established in Irvine, California, an extension of Fairey’s artistic works and his desire to expand the exposure of his art. Unique Ethos and Style.
Obey Clothing is highly entwined with the artist’s vision, centered on dissent, awareness, and questioning authority. From the frequent use of bold graphics, to propaganda imagery, and politically conscious messages, Obey designs epitomize social activism. Such an innovative integration of art and apparel has ultimately secured Obey’s position as one of the pioneers within the streetwear sector, while its sphere of influence extends into both the fashion and contemporary worlds.
Diverse Product Range
Obey Clothing designs and produces a wide range of apparel and accessories for both men and women. Key items include graphic tees, hoodies, jackets, and headwear, all boasting unique designs reflective of the artistic heritage of the brand. The women’s collection is comprised of tops, dresses, and outerwear, which successfully mix streetwear with a feminine flair. In addition, Obey manufactures bags, hats, and beanies to complete the look and allow customers to fully represent the brand.
Collaborative Projects
Collaboration is a fundamental aspect of Obey’s creative approach, allowing the brand to merge its vision with various artists and organizations. Noteworthy partnerships include:
Keith Haring Foundation: This collaboration merged Haring’s iconic artwork with Obey’s modern designs, introducing Haring’s work to a new audience.
Glen E. Friedman: Partnering with the legendary photographer, Obey released apparel featuring Friedman’s iconic images of skateboarding and punk rock culture.
Napapijri: This collaboration brought outdoor and streetwear styles together in a collection that moved seamlessly from urban to natural landscapes with ease.
ReBlend and Makers Unite: For the sake of sustainability, Obey partnered to make denim out of fully recycled cotton-the start of a new benchmark in eco-fashion.
Purpose and Future Vision
Obey Clothing continues to design quality clothing for artistic expression and social commentary. It has been through design that the brand continues to challenge norms and inspires critical thinking. In the future, Obey aspires to continue growing its international reach while remaining true to its social activism and environmental sustainability commitment. Moving forward, Obey will further solidify its position within both the fashion industry and overall cultural landscape through embracing innovative collaborations and eco-conscious practices.
In conclusion, the unique interplay of art and fashion that defines Obey Clothing is sure to keep it at the helm of the clothing industry well into the future.
