The Hundreds: A Legendary Journey in Streetwear Culture
The Hundreds was founded by Bobby Kim, aka Bobby Hundreds, and Ben Shenassafar, aka Ben Hundreds, in 2003, in the pulsating city of Los Angeles, California. The brand came into being based on the mutual interest of the two in telling stories and street culture and their urge to bridge the gap between fashion and community. Inspired by the 1990s skateboarding, punk, and hip-hop movements, The Hundreds was initially a creative outlet to represent the founders’ lives and commitment to raw streetwear.
The Essence of the Brand
At its core, The Hundreds is a tribute to individualism and cultural expression. With its mantra of “People Over Product,” the brand drives home the use of community, creativity, and authenticity. Recognized for its bold prints, the brand marries 1990s workwear with the diverse cultural history of California, creating a style that transcends borders. The Hundreds is more than just a fashion brand; it is a way of life that speaks to people through their values and experiences.
Signature Product Collection
The Hundreds is offering a wide range of apparel and accessories, all crafted with attention to detail. The iconic items of the Adam Bomb graphic t-shirts and the Forever Slant logo pieces have become timeless classics in streetwear. From outerwear to hats and accessories, their product line caters to various tastes and combines bold graphics with understated, wearable designs. It’s because the brand has managed to keep its roots intact while evolving with new products, making it appealing across generations.
Impressive Collaborations
The Hundreds has established its reputation through meaningful partnerships that go beyond traditional fashion collaborations. Working with well-known names like Disney, adidas, and Garfield, the brand has infused fresh perspectives into its collections. These collaborations enable The Hundreds to blend pop culture with streetwear, creating unique pieces that narrate stories and reflect the brand’s philosophy. Each project enhances the brand’s connection with its audience, showcasing its innovative approach to fashion.
Commitment to Community and Development
The Hundreds is pushed forward by the desire to foster a sense of community through the power of storytelling, creativity, and authenticity. It is not just a brand-it’s a cultural movement that allows one to speak for themselves. The future of The Hundreds aims at extending this influence by not only continuing the tradition of surprise, innovative collaborations but by reaching its audience on a broader scale through new and evolving platforms. The future indeed promises more for the brand, though, as it stays true to a legacy of pushing the limits on streetwear.
The Hundreds is more than a brand-it’s a cultural icon that has managed to redefine streetwear within these past twenty years. Rooted in community and ingenuity, its influence runs deeper than apparel, instead creating connections and embracing identity. The Hundreds continues to innovate and grow while remaining an icon of authenticity in the ever-changing world of fashion.
